Azumi Setoda
Daily price line
Upcoming nightly rates
Review
Character and identity
Set on Ikuchijima island in the Seto Inland Sea, Azumi Setoda occupies the 140-year-old former Horiuchi family residence, reworked by Kyoto architect Shiro Miura behind its original dark wood and curved roof tiles. This is the debut of a new brand from Aman founder Adrian Zecha, reinterpreting the ryokan with a clean modern register: 22 rooms layered with washi, plaster, exposed timber and a cedar-walled inner garden. The open-plan restaurant pairs local seafood and citrus with Silk Road spicing, served at communal tables on the Horiuchi family ceramics. Across the lane sits Yubune, the public bathhouse with hot baths and an aromatic sauna.
Who's it for
Best for:
Design-literate travellers who want a slow, rural Japan experience with serious architectural pedigree and Aman-trained service. Couples drawn to hinoki bathtubs, communal dining and island walks will be happiest, as will families (children of all ages are welcomed, with lemon picking and painting classes laid on) and anyone planning to combine Setoda with the Naoshima art islands.
Should look elsewhere:
Anyone expecting a full destination spa should wait; for now, wellness means the bathhouse across the street. Guests who want multiple restaurants, a bar scene, evening buzz, or a beach-resort setup will find Setoda too sleepy and the hotel too small.
Bottom line
What defines a stay here is the fusion of craft-led ryokan stillness with a community project that has quietly revived the surrounding port town. Book a lower-level room for direct garden access, or a duplex if you're travelling as a family. Pair two nights here with Naoshima for the strongest itinerary.