Be Tulum

Character and identity

Tucked into the jungle on Tulum's beachfront strip, Be Tulum is a boutique counterpoint to the larger resorts that dominate the coast. The eco-chic suites lean into the setting with outdoor showers and dense tropical planting, while the sand sits just beyond the palms. The open-kitchen restaurant is the social heart of the property, paired with a spa and an outdoor pool, and the whole place runs on a beach club energy rather than a formal resort register. Smaller in scale and high on character, it captures the Tulum aesthetic without feeling generic.

Who's it for

Bottom line

The draw here is atmosphere: jungle suites with outdoor showers, a beachfront setting, and an open-kitchen restaurant that anchors the social scene, all at a scale that feels personal rather than corporate. Book it if you want Tulum's signature aesthetic distilled into a boutique stay, ideally as a couple, and aim for a jungle suite that captures the property's character.