Address
Brach Madrid
Gran Vía, 20, Centro, 28013 Madrid, Spain
Lowest upcoming
$399
27 Jul 2026
Highest upcoming
$1,015
3 Jun 2026
Median nightly
$585
across 365 upcoming days
Cheapest week
26 Jul to 1 Aug
28% below annual median
Daily price line
Upcoming nightly rates
Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May MonTueWedThuFriSatSun
Cheaper More expensive
Cheapest week ahead: 26 Jul–1 Aug 2026
at $421/night
(28% below median)
Review
Forbes ★★★☆☆ Recommended
Character and identity
Set inside the 1919-22 Seguros La Estrella building on Gran Vía, Brach Madrid is Philippe Starck's playful reimagining of a 1920s Parisian café-salon, transposed to central Madrid and filled with surrealist canvases, objets and bibliophile clutter. The 57 rooms and suites sit within the EVOK Collection's design-led register, with Mediterranean-Lebanese cooking at BRACH Restaurant and a sub-level wellness floor, La Capsule, that pivots hard into the futuristic: sauna, flotation tank, hypnotherapy. Rooftop terraces crown the building. Service skews attentive and detail-driven, from private-label amenities to bedside sleep aids and artisanal chocolates.
Who's it for
Best for:
Design-literate couples and solo travellers who want a Starck-authored stay in the thick of central Madrid, with the Prado, Reina Sofia and Thyssen all walkable, plus Gran Vía shopping at the door. Wellness seekers drawn to flotation, sauna and more experimental treatments like past-life regression will find an unusually deep spa programme.
Should look elsewhere:
Families and anyone craving quiet: Gran Vía is loud, busy and tourist-heavy, and the property reads more adult salon than child-friendly. Travellers who prefer classical grande-dame interiors or a single headline restaurant scene over conceptual design playfulness should look at Madrid's more traditional luxury houses.
Bottom line
What you're paying for here is Starck's authored interior and a genuinely unusual wellness floor, wrapped in one of Madrid's best-located heritage buildings. Book one of the four suites with private rooftop terraces over Gran Vía; the 732-square-foot Ernesto Suite, with its separated sleeping quarter, makes the strongest case. Go for design and spa, not for hush.
Images
Location
Gran Vía, 20, Centro, 28013 Madrid, Spain
Madrid, Spain · 40.4201° N, 3.7001° W
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Amenities
24-hour room service
Babysitting services
Bar
Fitness classes
Gym
Indoor pool
Meeting rooms
Pet friendly
Restaurants
Spa
Practical info
Website
Phone