Address
firmdale ·firmdale
Ham Yard Hotel
1 Ham Yard, London W1D 7DT, United Kingdom
Lowest upcoming
$600
3 Jan 2027
Highest upcoming
$1,391
15 Jun 2026
Median nightly
$728
across 365 upcoming days
Cheapest week
22 to 28 Jan
16% below annual median
Daily price line
Upcoming nightly rates
Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May MonTueWedThuFriSatSun
Cheaper More expensive
Cheapest week ahead: 22–28 Jan 2027
at $613/night
(16% below median)
Review
Condé Nast Readers' Choice 2024 · 2023 · 2021 · 2020 Gold List 2020
Character and identity
Tucked behind Piccadilly Circus on a pedestrianised courtyard, Ham Yard is Firmdale's London flagship and the fullest expression of Kit Kemp's design language: 91 rooms and 24 residences in which no two are alike, awash with bold fabrics, layered prints and a vivid colour palette. The restaurant radiates from a central bar with well-spaced rooms serving British classics (the fillet steak with wild mushroom and truffle is a standout), while a rooftop terrace with olive trees, the Soholistic Spa, a 190-seat theatre and a restored 1950s bowling alley round out the property. Service runs slow, generous and genuinely interested.
Who's it for
Best for:
Design-literate couples and solo travellers who want central London on their doorstep without staying on a tourist artery, plus families drawn to the relaxed, child-friendly register and connecting rooms. The Residences, with kitchens and 850 square foot living spaces, suit longer stays and groups who'd otherwise consider a Mayfair rental.
Should look elsewhere:
Travellers seeking the formal, hushed register of a traditional grand London hotel may find the colour-saturated maximalism too playful. Anyone wanting a quiet residential pocket should note Soho is lively, and the spa and gym, while competent, won't rival dedicated wellness destinations.
Bottom line
This is a Kit Kemp showcase first and a hotel second: the design and the unhurried, personable service are what you're paying for, not a marquee chef or a destination spa. Book a Luxury Terrace room for the balcony and city views, or a Residence for stays beyond a few nights. Worth securing well ahead during West End theatre season.
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Location
1 Ham Yard, London W1D 7DT, United Kingdom
London, United Kingdom · 51.5113° N, 0.1348° W
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Amenities
Wi-Fi
Restaurant
Bar
Room service
Breakfast
Breakfast buffet
Smoke-free property
Front desk
Full service laundry
Fitness center
Sauna
Spa
Practical info
Website
Phone