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Lotte Hotel Seoul

Name: Lotte Hotel Seoul
Address: 30 Eulji-ro, Jung District, Seoul, South Korea, Seoul, South Korea
Telephone: +8227711000
Price range: $198–$875
Rating: 4.5

30 Eulji-ro, Jung District, Seoul, South Korea

Forbes ★★★☆☆

Google 4.5

Overall 54

Lowest upcoming

$198

5 Aug 2026

Highest upcoming

$875

31 May 2026

Median nightly

$258

across 365 upcoming days

Cheapest week

1 to 7 Aug

16% below annual median

Daily price line

Next 365 nights

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Cheapest week ahead: 1–7 Aug 2026 at $217/night (16% below median)

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Review

Synthesized from Forbes Travel Guide

Forbes ★★★☆☆ Recommended

Character and identity

Set in the thick of Myeongdong, Lotte Hotel Seoul reads as a grand-scale city flagship where chandeliers, marble floors and brass detailing give the lobby a palatial register. Rooms run in a calm palette of browns and beiges, with standards averaging around 430 square feet, generous by Seoul standards. Six restaurants anchor the food programme, headlined by Pierre Gagnaire à Séoul for French haute cuisine and Mugunghwa for modernised Joseon-era royal Korean cooking. The Lounge delivers downtown skyline views and complimentary refreshments through the day, and sustainability sits visibly in the operation. Service is polished and formal.

Who's it for

Best for:
Shoppers, food-led travellers and first-time visitors to Seoul who want a central, full-service city hotel with serious restaurants and direct access to luxury retail. The connecting Lotte Department Store, with Hermès, Louis Vuitton and Chloé, makes it a natural pick for fashion buyers, and the room sizes suit those who find Seoul hotels cramped.

Should look elsewhere:
Design-led travellers chasing boutique character or contemporary minimalism will find the look traditional and ornate. Anyone hoping for a quiet, residential-feeling stay should skip Myeongdong entirely, and note that breakfast is charged separately rather than included.

Bottom line

What sets this hotel apart is the combination of a serious multi-restaurant programme and a location plugged straight into Seoul's biggest shopping district. Book it if you want city convenience and a meal at Pierre Gagnaire or Mugunghwa without leaving the building. Splurge on a Lounge-access room for the skyline views and all-day refreshments, which materially change the stay.

Read full Forbes review