Postcard Inn Beach Resort & Marina

Character and identity

Set directly on the Overseas Highway in the heart of Islamorada, this 145-room oceanfront resort trades seclusion for convenience, with a private beach, marina, and pool fronting the Atlantic. Rooms read as updated beach cottages: clapboard headboards, shiplap walls, mounted fish trophies. The Tiki Bar, open since 1969, claims paternity of the Rum Runner and still anchors the social scene, joined by Kokomo poolside for lunch and Ciao Hound for Italian at dinner. There's also an on-site Starbucks. The register is genuinely laid-back rather than polished-resort formal, with the watersports kit (kayaks, paddle boards, snorkel gear, bikes) bundled into the resort fee.

Who's it for

Bottom line

The draw here is value in an expensive zip code: you get oceanfront, a marina, a storied tiki bar and free watersports at a rate that undercuts Islamorada's pricier neighbours. Book it if you prioritise location and activities over room polish, aim for an oceanfront category for the view, and target shoulder-season weeks to stretch the price advantage further.