Address
The Mayfair Townhouse
27-41 Half Moon St, London W1J 7BG, United Kingdom
Lowest upcoming
$195
7 Feb 2027
Highest upcoming
$613
3 Jun 2026
Median nightly
$325
across 365 upcoming days
Cheapest week
9 to 15 Mar
28% below annual median
Daily price line
Upcoming nightly rates
Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May MonTueWedThuFriSatSun
Cheaper More expensive
Cheapest week ahead: 9–15 Mar 2027
at $235/night
(28% below median)
Review
Condé Nast Readers' Choice 2024 · 2023 · 2022 Hot List 2021
Character and identity
Spread across 15 converted Georgian houses on Half Moon Street, this 172-room townhouse hotel channels the louche dandy spirit of Oscar Wilde and his Mayfair haunts. The lobby announces the mood: mirrored ceilings, gilded desks and a peacock encrusted with 25,000 Swarovski crystals. Interiors are contemporary but theatrical, with kaleidoscopic graphics, a mischievous fox motif on every guest-room door, marble bathrooms and metallic pendant lighting. The Dandy Bar anchors the social life with inventive cocktails and an all-day menu; the Club Room handles breakfast, and the Den serves as a members-club-style nook. Service is polished, attentive and detail-driven, from golden safety-pin lapels to the doorman's welcome.
Who's it for
Best for:
Design-minded couples and serious shoppers who want a Mayfair base with personality rather than another hushed grande dame. It suits weekenders combining Bond Street and Green Park strolls with late cocktails, and country-house regulars wanting the same standard of care in town. Penthouse suites reward those who like to entertain in-room.
Should look elsewhere:
Families and travellers wanting a full resort kit (pool, spa, multiple restaurants) will find the offering tight. Purists who prefer restrained, classical London interiors may find the kaleidoscope branding and theatrical styling too much. Some rooms also look onto construction cranes.
Bottom line
The draw here is personality: a genuinely fresh, Wilde-inspired take on Mayfair luxury that doesn't sacrifice service standards in the process. Book a penthouse or a larger suite to get the full theatrical effect (separate living room, sapphire headboards, garden or rooftop views), and ask about park-facing rooms to dodge the scaffolding currently dotting the skyline.
Images
Location
27-41 Half Moon St, London W1J 7BG, United Kingdom
London, London · 51.5065° N, 0.1458° W
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Amenities
Wi-Fi
Wi-Fi in public areas
Restaurant
Bar
Table service
Room service
Breakfast
Breakfast buffet
Smoke-free property
Credit cards
Debit cards
NFC mobile payments
Practical info
Website
Phone