The Standard, East Village
Daily price line
Upcoming nightly rates
Review
Character and identity
A 21-story boutique tower in lower Manhattan, formerly the Cooper Square Hotel, with 145 rooms wrapped in floor-to-ceiling glass and styled with the brand's playful design signatures (the lip-shaped pillows are a recurring motif). The public spaces do a lot of work: a buzzy ground-floor restaurant that pulls in neighbourhood diners, a clubby bar, a gay bar with drag programming, and a small courtyard garden tucked into the streetscape. Rooms run airy but compact, kitted out with high-tech speakers, smart TVs, plush robes, and flexible check-out. The register is downtown-hip rather than formal.
Who's it for
Best for:
Design-literate couples and solo travellers who want to be plugged into the East Village's bars, restaurants and nightlife, and who treat the hotel itself as part of the social scene. Anyone who values a serious restaurant and bar programme on property, late nights, and floor-to-ceiling city views over square footage will be happy here.
Should look elsewhere:
Families and anyone expecting a full resort kit. There's no pool, rooms are tight by uptown standards, and the surrounding neighbourhood is lively rather than restful. Travellers wanting a quiet, polished, concierge-led Manhattan stay should look midtown or to the Upper East Side.
Bottom line
What you're really booking is a downtown social address with a strong food-and-drink scene attached, not a spacious room product. Spend the money if you want to live in the East Village for a few nights and use the bar and restaurant as your living room. Book a higher floor for the window views, and expect to compromise on space.