Claridge’s
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Review
Character and identity
In the heart of Mayfair, moments from Bond Street, Claridge's has been trading on its Art Deco glamour since the Jazz Age, and the chequered-floor lobby with its Chihuly chandelier above a vast white-rose display remains the property's calling card. Across roughly 200 rooms and suites styled by the likes of Bryan O'Sullivan, Diane von Furstenberg and Michelle Wu, the look runs from traditional to deco-geometric. Culinary Director Simon Attridge oversees Claridge's Restaurant and The Foyer (home to the century-old afternoon tea), the 1930s Fumoir bar pours vintage cocktails, and André Fu's 7,000-square-foot subterranean spa sits 120 feet below ground.
Who's it for
Best for:
Travellers who want classic London grandeur worn lightly: design-literate couples, anniversary guests, theatre and shopping enthusiasts, and anyone who values genuinely warm, anticipatory service from concierge to floor staff. It also suits business visitors who want Mayfair address-cachet and a serious spa to retreat to after meetings.
Should look elsewhere:
Anyone chasing the cool, downtown side of London should book in Shoreditch or Soho instead; Mayfair is elegant but deliberately staid. Families seeking pools-and-clubs resort energy, or guests who find old-school formality stiff, will be happier elsewhere.
Bottom line
What you're paying for here is the combination of Art Deco theatre, the afternoon tea ritual and a service culture that quietly makes things happen. The hotel itself is the occasion, so commit to it: book a suite in the newer wing (the O'Sullivan-designed Mayfair, or the Georgian if budget allows) for balconies over Brook Street, and time a visit around the unveiling of the designer Christmas tree if you can.
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Location
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