The Beaumont Mayfair

Character and identity

Tucked onto Balderton Street opposite the leafy Brown Hart Gardens, The Beaumont occupies a 1926 Art Deco building (originally a Selfridges parking garage) that hides in plain sight a few minutes from Oxford Street. The 101 rooms and suites are dressed in Pierre Frey fabrics, marble bathrooms and a curated collection of 20th-century art (Braque, Man Ray, Miró), with one suite designed as a habitable Antony Gormley sculpture jutting from the façade. Dining runs through Lisa Goodwin-Allen's playful Rosi, the walnut-clad Le Magritte Bar, afternoon tea with live piano in the Gatsby Room, and a new Terrace on the gardens. A subterranean hammam spa completes the picture. The register is hushed, clubby, Old World.

Who's it for

Bottom line

What you're paying for here is atmosphere: a genuinely insider Mayfair address, museum-grade art and a bar and tea room that feel transported from the 1920s. Book a Mayfair Suite for the marble bathroom and garden views, splurge on a Signature category for the stocked minibar with Billecart-Salmon, and time a visit around Rosi or the 2026 opening of Pearl Mayfair next door.