La Ferme HI bride
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Review
Character and identity
La Ferme Hi-bride sits on a wooded hilltop above Villelaure, a restored medieval tower and farm wrapped in olive groves, vineyards, and nine acres of forest in a quieter corner of the Lubéron. The property is essentially a live-in showcase for designer Matali Crasset, whose polychromatic minimalist furniture, hand-drawn wall murals, and signature fragrance run through all eight tower rooms, two studios, and two three-bedroom houses. There's a reservoir-turned-pool, a soaring library lounge in the former hay loft, a gleaming kitchen for breakfast, biodynamic house wine, and cooking masterclasses. Service is informal, owner-led, and built around shared aperitifs rather than uniforms.
Who's it for
Best for:
Design literates, art and music lovers, and Parisian couples or small groups who want an agritourism stay with conceptual interiors, homegrown wine, and serious cooking nearby. Families travel well here too, with space to roam, a resident Dalmatian, and houses with full kitchens. Anyone seeking the Lubéron without its crowds will feel at home.
Should look elsewhere:
If you want a proper hotel restaurant, room service, a spa, tennis, or a polished concierge desk, this isn't it. The on-site eatery is still unfinished, the tower has no lift, the terrain is sloping, and the register is deliberately dressed-down rather than five-star.
Bottom line
What you're paying for is the Crasset universe: a working farm reimagined as a contemporary design retreat, with biodynamic wine and a convivial owner-run mood instead of formal luxury trappings. Book it if you want the Lubéron without the linen-shirted crowds, and choose Hi-go or one of the studios if you'd rather self-cater and settle in for several nights.