Address
lotte
Signiel Seoul
300 Olympic-ro, Songpa District, Seoul, South Korea
Lowest upcoming
$142
18 Aug 2026
Highest upcoming
$855
24 May 2026
Median nightly
$438
across 365 upcoming days
Cheapest week
18 to 24 Aug
27% below annual median
Daily price line
Upcoming nightly rates
Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May MonTueWedThuFriSatSun
Cheaper More expensive
Cheapest week ahead: 18–24 Aug 2026
at $319/night
(27% below median)
Review
Forbes ★★★★☆ 4-Star
Character and identity
Signiel Seoul occupies floors 79 and above of Lotte World Tower, South Korea's tallest building, in the upscale Songpa district. The lobby sits at the 79th floor, the pool at the 85th, and the cocktail bar (Bar 81) higher still, which means the property is genuinely above the city rather than just looking at it. The design language is restrained: sleek lines, neutral palette, floor-to-ceiling glass. It's all-suite, with two fine-dining restaurants, a champagne bar, and Signiel Spa running hydration-focused treatments. Service runs formal and multilingual, with bowing on arrival and departure.
Who's it for
Best for:
Couples chasing a romantic, view-driven stay (the east-facing Room 82 line attracts proposals), design-minded travellers who want clean contemporary lines over heritage character, and business guests who value the Gangnam-adjacent location, the Rolls-Royce transfer service, and the quiet, polished register. Skyline obsessives in particular will be well served.
Should look elsewhere:
Families wanting a resort-style experience, anyone hoping for traditional Korean character or a neighbourhood-immersion stay, and guests who prefer warm, conversational service over formal choreography. The vertical, mall-attached setting also won't suit travellers who want to step out into walkable old Seoul.
Bottom line
The view is the product here, and almost everything else (the suite layout, the pool, the bar, the spa tea lounge) is engineered around it. Book the west side for Han River sunsets or an 82-line suite for the proposal-worthy panorama, and use the complimentary car service. Couples and view-seekers get the most from the rate; culture-first travellers should stay elsewhere.
Images
Location
300 Olympic-ro, Songpa District, Seoul, South Korea
Seoul, South Korea · 37.5126° N, 127.1025° E
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10 nearest
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The Shilla Seoul
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Amenities
24-hour room service
Bar
Fitness classes
Gym
House car
Indoor pool
Meeting rooms
Restaurants
Spa
Wi-Fi
Wi-Fi in public areas
Restaurant
Practical info
Website
Phone