The Gwen, A Luxury Collection Hotel
Daily price line
Upcoming nightly rates
Review
Character and identity
The Gwen occupies the 1929 McGraw-Hill Building on North Michigan Avenue, and the property leans hard into that heritage: Art Deco geometry, metallic accents and plush seating run through the fifth-floor lobby, with works and artefacts honouring sculptor Gwen Lux (whose 1928 façade still fronts the building). The scale is mid-size for a luxury hotel, with 311 rooms and 34 suites done in ivory, grey, soft pink and deep green, plus marble bathrooms and Molton Brown toiletries. Upstairs at The Gwen, the rooftop bar and restaurant, draws locals for skyline views, flatbreads and the Lux Burger. A concierge team with Les Clefs d'Or recognition anchors the service.
Who's it for
Best for:
Design-minded travellers who want Jazz Age character with a Magnificent Mile address, couples drawn to the Lotus Belle tent on the Gwen Lux Suite's 16th-floor terrace, and shoppers who value the indoor connection to The Shops at North Bridge during Chicago winters. Families and friend groups also fit, thanks to in-room sundaes, Tipsy Tea and Wine Wednesdays.
Should look elsewhere:
Anyone wanting a full destination spa, a pool, or a quiet retreat away from downtown bustle. The fitness centre is intimate rather than extensive, and the location puts you in the thick of Michigan Avenue foot traffic rather than somewhere secluded.
Bottom line
What sets this place apart is the combination of a genuinely characterful Art Deco building with one of the city's most experienced concierge teams and a rooftop locals actually use. Book it for a Chicago city break centred on shopping, dining and architecture. Splash out on a Terrace Suite for the Michigan Avenue view, or request a fifth-floor room for direct rooftop access.