The Prince Akatoki London hero
the_prince ·prince

The Prince Akatoki London

50 Great Cumberland Pl, Marble Arch, London W1H 7FD, United Kingdom
Forbes ★★★★★
Google 4.6
Overall 76
Lowest upcoming
$244
28 Mar 2027
Highest upcoming
$1,366
4 Jul 2026
Median nightly
$340
across 365 upcoming days
Cheapest week
24 to 30 Mar
19% below annual median

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Cheapest week ahead: 24–30 Mar 2027 at $274/night (19% below median)

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Review

Synthesized from Forbes Travel Guide
Forbes ★★★★★ 5-Star

Character and identity

On a quiet, tree-lined street in Marylebone, The Prince Akatoki is a discreet Japanese-influenced retreat that trades grand-hotel theatre for the calm of a ryokan reimagined. A custom fragrance of frankincense, bergamot, juniper and turmeric greets you at an inconspicuous entrance; interiors are featherlight, nature-referenced and spa-like in their hush. The Malt Lounge pours rare Japanese whiskies and offers private lockers for unfinished bottles, while a Japanese fine-dining restaurant anchors the food offer. Service is mindful and unassuming, expressed through small ceremonies: a welcome juice, a yukata at turndown, chikutan charcoal or pressed juice as parting gifts.

Who's it for

Best for:
Design-literate couples and solo travellers who want central London access without the crush of a big-brand lobby, plus whisky enthusiasts, wellness-minded guests who appreciate in-room yoga mats and calming rituals, and business travellers who value a quiet co-working nook. Dog owners are genuinely welcome.

Should look elsewhere:
Families wanting kids' programming, spa devotees who expect a full wet-area facility on site (treatments here are in-room only), and anyone after a buzzy, see-and-be-seen scene. The hotel is deliberately understated and still establishing itself, so grand-hotel pageantry isn't the point.

Bottom line

What sets this place apart is the considered Japanese sensibility threaded through every touchpoint, from the yukata on your bed to the locker of whisky with your name on it. Book it if you want central London with the volume turned down. Pay up for a higher room category to get the full ritual, and make a Malt Lounge reservation early in your stay.

Location

50 Great Cumberland Pl, Marble Arch, London W1H 7FD, United Kingdom · 10 nearest tracked hotels

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Amenities

52 features
Babysitting services
Bar
Gym
Meeting rooms
Restaurants
Wi-Fi
Wi-Fi in public areas
Restaurant
Table service
Room service
Breakfast
Breakfast buffet

Practical info