Hotel Borg
Daily price line
Upcoming nightly rates
Review
Character and identity
Set on Austurvöllur square in the heart of Reykjavik 101, Hotel Borg is the city's original luxury address, an Art Deco landmark dating to 1930 and built by a former circus strongman with ambitions of giving Iceland its first four-star hotel. The 56 rooms sit behind a black, white and silver palette where the glamour shows up in details: slim silver door handles, an elevator that chimes rather than beeps. Expect an Italian restaurant, a small spa with sauna and hot tub, a gym, and a guests-only breakfast where warm brown bread and strong coffee draw local regulars.
Who's it for
Best for:
Design-literate couples and solo travellers who want a central Reykjavik base with genuine history and restrained Scandinavian elegance rather than new-build polish. Ideal if you value walking everywhere, an intimate scale, and the chance to share a breakfast room with Icelandic regulars over showy lobbies and resort-style amenities.
Should look elsewhere:
Families wanting connecting rooms and kids' programming, spa-focused guests expecting an extensive thermal circuit, and anyone after contemporary suites with sweeping views. Travellers who equate luxury with glitz will find the aesthetic too quiet, and the square outside can be lively on weekends.
Bottom line
What you're paying for here is heritage and address: a 1930s Art Deco original on Reykjavik's main square, where the appeal lies in restraint and provenance rather than amenity count. Book it if you want to feel embedded in the city rather than cocooned from it. Splurge on one of the upper-category rooms for more space, and aim for shoulder season when rates ease.