The BoTree London, Curio Collection by Hilton

Character and identity

The BoTree sits at the seam between Mayfair and Marylebone, a few minutes from Oxford Street and Soho, and reads as one of the more confidently modern arrivals in a neighbourhood dominated by heritage hotels. There is no reception desk: a tablet-equipped welcome team checks you in over sparkling wine from the lounge sofas. Design is the language throughout, from a bronze bodhi tree in the lobby made of recycled coffee cups to fashion-inspired full-length artworks at each lift landing and signature hanging bay windows in every room. Expect an on-street bar with resident DJs, a Mediterranean all-day restaurant, an underground nightclub space, and butler service on every floor.

Who's it for

Bottom line

What sets this place apart is its design-forward, desk-free arrival and the unusually social, entertaining-led layout of the suites in a part of London that mostly trades on tradition. Book it if you want a contemporary stay rather than a heritage one, and if the budget stretches, take a higher-floor suite with a balcony over the entrance for the Oxford Street view.